Privacy Policy

Last updated: 7 November 2026

This policy explains how Rank Fellows uses your personal information. It covers visits to our website, enquiries and our client work. We follow the UK GDPR and the Data Protection Act 2018. We keep it plain and short.

Who We Are

Rank Fellows is a trading name of Rank Fellows. Our registered office is 30 Station St, Walsall WS2 9JZ, UK. We are the data controller for the information in this policy.

  • Email: minqad@rankfellows.com

We have not appointed a data protection officer. Email us with any privacy question.

What Information We Collect

  • Enquiry details: your website address, email address and main service from our audit form. We also keep your name, phone number and business name if you give them.
  • Client details: contact names, billing details, contracts, emails, call notes and the goals you share.
  • Account access: you may give us access to Google Search Console, Google Analytics or your Business Profile. Then we can see the data in them. This may include enquiries and reviews from your customers.
  • Website use: your IP address, device, browser, pages visited and time on site. We collect this with analytics cookies only if you accept them.
  • Marketing choices: whether you opted in to emails or opted out.

We do not ask for special category data, such as health details. Please do not send it. Our services are for businesses, so we do not knowingly collect data from children.

How We Use Your Information and Why

  • To answer your enquiry and run your free audit. Our legal basis is our legitimate interest in running our business. It can also be steps you ask us to take before a contract.
  • To deliver our services, invoice you and keep records. Our legal basis is the contract. It is also our legal duty to keep tax and accounting records.
  • To send reports and service updates. Our legal basis is the contract.
  • To send marketing emails about our services. Our legal basis is your consent. For business contacts, it may be our legitimate interest where the law allows. You can opt out at any time.
  • To understand how people use our website. Our legal basis is your consent to analytics cookies.
  • To keep our site and systems secure. Our legal basis is our legitimate interest in preventing fraud and abuse.
  • To meet legal duties and handle legal claims. Our legal basis is legal obligation. It is also our legitimate interest in protecting our rights.

We never sell your personal information. We make no automated decisions that have a legal effect on you.

Who We Share It With

  • Website hosting and domain providers, Hostinger
  • Email, scheduling and client management tools
  • Accounting and payment providers
  • Analytics providers, such as Google, if you accept analytics cookies
  • Professional advisers, such as accountants, lawyers and insurers
  • Authorities, when the law requires it

Our providers act on our written instructions. They may not use your information for their own purposes.

Transfers Outside the UK

Some providers, including Google, process data in other countries. When we send data outside the UK, we use safeguards the law approves. These include UK adequacy rules, the UK International Data Transfer Agreement or the UK Addendum to standard contract clauses. Email us for details.

How Long We Keep It

  • Enquiries that do not become clients: up to [12] months
  • Client records and contracts: [six] years after the contract ends
  • Accounting records: six years, as the law requires for companies
  • Marketing lists: until you unsubscribe, then a short record so we do not email you again
  • Analytics data: [14] months

We delete or anonymise information when we no longer need it.

Your Rights

Under the UK GDPR, you have the right to:

  • be told how we use your information
  • see the information we hold about you
  • ask us to correct anything wrong
  • ask us to delete your information
  • ask us to limit how we use it
  • receive your information in a portable format
  • object to us using it, including for direct marketing
  • withdraw your consent at any time
  • ask for a person to review any automated decision

Email us to use any right. We reply within one month. We may ask you to prove who you are. We search for your information in a reasonable and proportionate way. There is usually no charge.

Marketing Emails

We email only people who opted in, or business contacts where the law allows. Every email has an unsubscribe link. You can also email us to opt out. Opting out of marketing does not stop service emails.

Complaints

Please tell us first. Email minqad@rankfellows.com. We will acknowledge your complaint within 30 days and reply without undue delay.

You can also complain to the Information Commissioner’s Office. Visit ico.org.uk.

Security

We protect your information with strong passwords, two step sign in where available and encrypted connections. We limit who can see client data. No system is perfectly safe. If a breach puts your rights at risk, we will tell you and the ICO as the law requires.

Other Websites

Our pages name outside sources. Those sources have their own privacy practices. We do not control them.

Cookies

Our Cookie Policy explains the cookies we use and how to change your choices.

Changes to This Policy

We may update this policy. We will change the date at the top when we do. Check back from time to time.

Contact Us

Questions about your privacy? Email minqad@rankfellows.com.